Pushing more impressive-sounding names
Everyone wants to feel good about themselves, and marketers want people to feel good about their products. So it’s understandable that people will tend to present things in the most impressive and positive way possible. At some point, though, this can get too much, and too annoying.
When you want to get someone to cut your hair, you go to a barber, right? Well, wrong. Has anyone even seen a barber shop in the last few years? We have hair stylists and hairdressers, and go to them in the hair salon. Sounds much more impressive. Also longer, heavier, and (for most of them) somewhat ridiculous.
Some people have gardeners who come over occasionally to take care of their gardens, right? Wrong again. These guys are now landscape engineers, landscape artists, or landscape designers. Sounds very important, for someone who often just maws the lawn, pulls out weeds, and trims the roses, doesn’t it?
When a pipe leaks at your house, do you still call a plumber, or are you already surrounded by various sanitation engineers ?
There are plenty of occupations that get the same treatment, and the amount is growing. Someone feels that the label for their work is not prestigious enough, not impressive enough, doesn’t make them feel as important as they think they are, so instead of just getting over it they decide to do something and reinvent themselves. Except not really. Because reinventing yourself involves changing what you do, but here they just change how they call what they’re already doing.
In the case of occupations, this is somewhat aggravated by the fact that sometimes those fancy sounding names are actually used for something. As in something else, a different profession, implying a different skill-set or training. Doesn’t stop anyone, though.
And it’s not only occupations. It’s spreading to other fields, sometimes to an absurd level.
For example, ingredients. Take a look at the ingredient list on a shampoo bottle, or shower gel. These things contain a large percentage of water. Except that you won’t find water listed anywhere. It sounds mundane. Cheap. It comes out of the tap, after all, so why would anyone pay for a concoction that includes it? No, instead all these bottles proudly list aqua as the main ingredient. It sounds much more dignified. Even if it’s just the Latin term for… water.
OK, rant over. Maybe I’ll go see if there’s anything interesting on TV[1]. Oh, sorry, I meant on the Home Entertainment Centre.
---- Well, not really. I already know there isn’t, so why waste my time?[back]
March 16th, 2009 at 22:59 EET | Categories: Culture, Language, Marketing |
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March 19th, 2009 at 1:05
Too funny. Being only 5′ 3" myself, I often refer to myself in the politically correct manner of "vertically challenged".
And then there’s the way some dentists refer to themselves, as a smile art gallery pro.
Could certainly add a few more here. Thanks for the chuckle.
March 23rd, 2009 at 18:16
Thanks for the dentist version, that one I didn’t hear before. But yes, there are plenty of other examples.
I think that this is different from the whole “politically correct” thing.
With PC, the purpose is to replace a term that is considered (though in many cases isn’t really) bad, denigrating, or otherwise offensive, with one that doesn’t carry the perceived negative undertones.
In these cases, though, the replaced term is fine. At least to begin with, it’s not considered bad in any way, it’s just something that isn’t considered good, or impressive, enough for those using it.
In both cases the attempt is to replace with a term that is expected to be somehow better, but there’s a large difference in the starting position, and so in the intent.
May 20th, 2009 at 18:57
really good read
thanks
jen xx
November 26th, 2009 at 15:26
Hello
This is really a good post.You have well written this post.You are absolutely right about all these occupations that now every work has got anew impressive name which attracts people.Thank you very much for such wonderful post.
February 26th, 2010 at 9:22
Name is the identity of person an good and attractive name is always attract the people.I am very excited about your post It.
March 12th, 2010 at 4:52
great blog thanks for sharing this with me i will be using this info soon you have alot of great info on here.
March 15th, 2010 at 6:09
I love to read interesting post that has knowledge to impart! Thank you for sharing your insights! I will avidly wait for your next blog entry.
March 24th, 2010 at 8:04
Thanks a lot for the article. I really love to read such articles for you share different body of knowledge that people should know. I admire writers like you on providing great post that you dedicate your time in doing so. Thanks again and keep up the great work!
April 26th, 2010 at 12:02
Thanks for the post! I really love your article! I will post it in my blog and give credit to you! Hope to read more great articles from you! ; )
May 14th, 2010 at 8:01
To attract more and more customer for using our products and stick to it there has to be a unique selling point required which makes them stick to our product. If we have some unique thing in our product which is not regular in each and every same product and providing the customer satisfaction then its for sure that one will definitely stick to our product.
May 17th, 2010 at 3:46
I’m very glad that a writer like you invests your time in a meaningful and useful way in which you share your knowledge with the people around you especially us bloggers. I will continue reading your post for it tackles different issues in our society that keeps me interested and go on reading the rest of your articles. This certain article talk about the current issues that is interesting in nature. I salute you for writing informative post and sharing your wisdom. Kudos!
May 24th, 2010 at 14:52
It is self understood that people will tend to present things in the most impressive and positive way as possible. At some point, this can get too much, and too annoying. All pretend that they are the best and always try to prove that they are best.
May 25th, 2010 at 10:29
Some People are always interested to impress another people possible ways they can. If they don’t found their work appreciative than they always tries to predict they are best of their work. Some ho it is annoying.
June 4th, 2010 at 18:06
Some people have gardeners who come over occasionally to take care of their gardens. These guys are now landscape engineers, landscape artists, or landscape designers. Sounds very important, for someone who often just maws the lawn, pulls out weeds, and trims the roses thats good.
June 4th, 2010 at 22:22
There are plenty of occupations that get the same treatment, and the amount is growing. Someone feels that the label for their work is not prestigious enough, not impressive enough, doesn’t make them feel as important as they think they are, so instead of just getting over it they decide to do something and reinvent themselves
June 7th, 2010 at 7:03
Great subject to talk about, we agree, as we were just talking about what things can happen in the medicine pharmacy industry. Also we will submit your article to our social network and our twitter, thanks and please post our comment, as we will put a link as well to dig your article. Thanks Will
June 7th, 2010 at 12:54
Very cool! Nice topic and post, as we were just talking about what things can happen in the medicine industry. Also we will submit your article to our social network and our twitter, thanks and please post our comment, as we will put a link as well on our blog to your article. Thanks Will
June 8th, 2010 at 16:49
Ingredients here takes a look at the ingredient list on a shampoo bottle, or shower gel. These things contain a large percentage of water. Except that you won’t find water listed anywhere. It sounds mundane Cheap.
June 12th, 2010 at 12:42
There are plenty of occupations that get the same treatment, and the amount is growing. Someone feels that the label for their work is not prestigious enough, not impressive enough, doesn’t make them feel as important as they think they are, so instead of just getting over it they decide to do something and reinvent themselves.
June 23rd, 2010 at 12:42
I like your post very much… Except not really. Due to reinvent itself means changing what you do, but here, just change the way they call what they do now.
July 31st, 2010 at 11:24
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August 2nd, 2010 at 10:44
therefore there is such deep significance in the very mention of a name. I like the post. Thank you for sharing!
August 3rd, 2010 at 11:41
Thank you for sharing.Sounds very important, for someone who often just maws the lawn, pulls out weeds, and trims the roses.
August 4th, 2010 at 6:47
It is pretty post.These guys are now landscape engineers, landscape artists, or landscape designers. Sounds very important, for someone who often just maws the lawn.
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August 4th, 2010 at 11:55
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August 6th, 2010 at 13:18
In my opinion,it is self understood that people will tend to present things in the most impressive and positive way as possible. At some point, this can get too much, and too annoying. All pretend that they are the best and always try to prove that they are best.
August 7th, 2010 at 8:59
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August 9th, 2010 at 4:25
It is common that everyone want to get the definition from others , and everyone want to express his valua.
August 10th, 2010 at 5:20
I would like to, because my name is so common. I want to have a unique name.
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August 16th, 2010 at 11:35
you are right.Nowdays there are plenty of occupations that get the same treatment, and the amount is growing.i think your articles are very practicality.i like to go to your bolg to read when i am free.
August 16th, 2010 at 11:48
Learn about running a small business before spending a cent on product.Too many businesses fail because people jump in without proper planning.
August 16th, 2010 at 22:25
There are plenty of occupations that get the same treatment, and the amount is growing. Someone feels that the label for their work is not prestigious enough, not impressive enough, doesn’t make them feel as important as they think they are, so instead of just getting over it they decide to do something.
August 17th, 2010 at 16:32
Topic say that some people come here to look for the gardening and where interested in this things a lot.These guys are now landscape engineers, landscape artists, or landscape designers. Sounds very important as this people are toughing the highness in nature things.
August 18th, 2010 at 4:10
Each job occupation’ names represent each different nature, like the teachers, doctors, nurses, etc
August 18th, 2010 at 10:10
If you want to take advantage of the loud sound, while reducing the distortion, try adding a small port into the box. I generally would throw a small 1″ port to allow air to flow better, while at the same time preventing all the sound from deadening from hitting the dynamat. The result is a pretty incredible quality sound, while at the same time producing the power that you crave.thank you!
August 19th, 2010 at 10:24
I think it is a good way to let somebody remember you. It is so interesting and funny.
August 19th, 2010 at 19:12
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August 21st, 2010 at 12:39
These guys are now landscape engineers, landscape artists, or landscape designers. Sounds very important as this people are toughing the highness in nature things.
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August 26th, 2010 at 10:45
Someone feels that the label for their work is not prestigious enough, not impressive enough, doesn’t make them feel as important as they think they are.
August 31st, 2010 at 14:18
Thanks a lot for the article. I really love to read such articles for you share different body of knowledge that people should know. I admire writers like you on providing great post that you dedicate your time in doing so. Thanks again and keep up the great work!
September 1st, 2010 at 13:37
These is really one of the great post which you can share with us. Here there are plenty of occupation that will get the same treatment these information which you can share is really great. These guys are now landscape engineers, landscape artists, or landscape designers.