Tel-Aviv food festival, addendum

Like I said in my previous post about the food festival, I forgot something which was worth mentioning.

Or more specifically, I forgot to mention the stand for the restaurant Kimel (kimel is also the Hebrew term for caraway). Their festival menu hasn’t changed in years and years, but all the dishes are excellent, so it doesn’t really matter. And it sort of became a tradition (of the friends I went with, I only joined with them last year, and only embraced the tradition then) to take their crown offering, a dish of mushrooms filled with goose liver, in figs and port sauce. An excellent dish, and it immediately gave me ideas for some recipes based on the concept of using figs when cooking in red-wine.

It also always was the most expensive dish on their, or the entire festival’s, menu, at 25 ILS. Which is plenty in a festival with an effective price cap of 20 ILS.

The dish also came with a glass of lemonade included, which isn’t common there since drinks are sold separately. The lemonade alone costs 5 ILS, and this may certainly explain the price difference.

This year they decided not to add lemonade with it. Looking at the large menu sign, it was obvious that the text “+ lemonade” was painted over (They reuse the same sign, big billboards cost money, so if everything is the same, why change it?). They also painted over the digit 5 in the 25, probably thinking this is sufficient to indicate the matching reduction in price.

And left it like that. Giving the appearance that the cost is 2 ILS, and greatly amusing us in the process. At first when we noticed the amazing price reduction we were sure it’s a mistake, but the menu was printed twice, on the two sides of the billboard, and it was the same on both sides.

Sadly enough, when it came time to order, they told us the price is 20 and not 2. And we did not really want to argue over the point of false advertising, and that the law requires sellers to stand behind their advertised prices if they make mistakes…

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