Very special Amazon UK discounts
I had some purchases in the UK version of Amazon
in the past. So they’re sending me (with permission, this isn’t the
problem here) the occasional promotional emails about new releases and
special discounts.
The latest such message contained some interesting offers. Like:
The 4 DVDs for GBP 20 promotion applies to listed titles only, which are subject to change and availability. DVDs may be purchased individually for GBP 4.97.
Now, let me run this by you again. You can purchase, in a special promotion price, a pack of four DVDs, for a total of 20 GBP. Do the math, it comes to 5 GBP each. Or, you could forgo the special offer, and buy them individually, in which case they will cost 4.97 GBP each. Which is less.
So for example, if you really want four, you’re better off getting them
as four individuals instead of using the special promotion. Brilliant
offer, isn’t it?
But wait, there’s more:
The 3 paperbacks for GBP 12
promotion applies to listed titles only, which are subject to change
and availability. Books in this promotion may be purchased individually for GBP 3.99.
Yes,
that’s almost exactly the same thing. It’s not as bad here as in the previous
case, but you’re still either better off, or the same, buying them
individually instead of in the special offer pack. Would it have really
hurt them to say that each one is 4 GBP and be done with it, without any special offers?
March 31st, 2005 at 5:20 EET | Categories: Marketing |
Track comments.
You can skip to the end and leave a response. Pinging is currently not allowed.
