If you thought gender discrimination crazes were just an American problem
It looks like the Norwegians have joined the bandwagon.
Anyone heard of the large furniture selling network, IKEA ? Well, most of the furniture comes in pieces, as "flat pack", with instruction manuals explaining how to assemble them.
So what’s the problem? Some manuals contain drawing of human figures
alongside the pieces of furniture, illustrating positions and movement
needed for the assembly. And the Norwegian prime minister is furious
because all the figures are either of men, or of indiscernible gender.
So it must be sexual discrimination, you see?
Do you? Really?
Especially those indiscernible gender figures. Have they no shame?!
He’s absolutely right. Next time I buy something in IKEA I want the
instruction manual to be jam-packed with drawings of scantily clad
females. And be accurate and elaborate, so there won’t be room for
confusion. We have to know these are real women, and not men in
disguise. Equality is important, dammit! Are you listening IKEA?
On a side-note, the CNN news article
managed to get IKEA’s name wrong in the title. The web page title, in
the HTML, not the headline. The article itself is correct all the way,
but on the title it’s spelled ‘Ikea". An overzealous copy editor?
Hat tip to Common Knowledge.
March 11th, 2005 at 14:28 EET | Categories: Business, Culture, Marketing |
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