Self Explanatory Ad
It’s so nice when people botch up translations.
I just logged into my Hotmail account, went to the inbox, and on the top of the page there appeared an ad from Microsoft. The ad was for the MSN Toolbar, and in Hebrew.
I think what they wanted to say was along the lines of "The pop-up blocker is one click away", or something of the sort. What they did say was "The ad blocker is one click away"… In their banner ad…
Which is a good point, I don’t want to see this ad. It’s quite refreshing to see simple ads that can not only describe a product, but also demonstrate that you really need it.
I have my doubts that the MSN Toolbar will work on my Firefox browser, though. But I do have the (quite wonderful) AdBlock extension, so I’m proud to report that I will now no longer need to see this ad. And they were perfectly right, it was just one click away… Thanks for the reminder.
BTW, I am aware that using the free service without seeing the ads is not very nice. But if they can discriminate against me just because I don’t live in the US or in Puerto Rico, then I’m allowed to be pissed off and not see their ads.
January 11th, 2005 at 22:19 EET | Categories: Language, Marketing |
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