We don’t use it, but you should
I followed a link to a news story on some AsiaOne site.
At the side of the page there was a very large flash ad, published by AsiaOne, for… Google AdWords.
Oh, I admit they couldn’t replace it with an AdWords ad, since they want a specific ad on their own site, and that’s not what AdWords does.
Still, I find the whole concept of placing one ad in one medium, in order to publish another ad service using a different medium, to be very amusing.
I mean, OK, you can’t use AdWords to publish AdWords on your site, but you can at least place a text ad and not a flash one. You are after all trying to convince viewers that text ads work, no?
Needless to say, their website contain many other adds. All I saw were either by themselves, or by DoubleClick. Not an AdWord in sight on any page.
I wonder if it’s because they think it’s good enough for their viewers but not for them, or if it’s because Google didn’t want them…
October 12th, 2004 at 15:48 EET | Categories: Marketing, Web |
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