Ordinary Nothing

Yet another interesting radio commercial. This time for a local bank. Started out interesting. They were talking about how complicated it is to do many banking operations, with lots of forms to fill, and things you need to remember to do. Creating a clear expectation to hear that they have done perhaps some serious workflow changes at their bank, making all your banking operations simpler and easier. Then they started to detail exactly what is it that has become simpler and hassle free:

1. When you transfer your account to them from another bank, they handle all the details for you. You need hardly do anything. Just sign for the transfer, and it’s done.

Yes. That’s it. Unlike other banks, it’s easy to transfer to them. Naturally they didn’t feel any need to tell you why is their bank any better at other banking services. Because usually what most bank customers do most of the time is transfer to another bank. Maybe they’re trying to go for the multitude of people that really hate their bank, but don’t particularly prefer any other one, so that if one saves them a hassle, it’ll be chosen…

October 3rd, 2004 at 12:43 EET | Categories: Marketing | Track comments. You can skip to the end and leave a response. Pinging is currently not allowed.