Even sells in the remotest of places
Heard a wonderful radio commercial recently.
They were trying to sell a certain new book (surprising by itself, I don’t hear much book commercials on the radio), and to use one of the old tried and tested concept of telling you that the product must be good since so many people buy it.
A One billion flies can’t be wrong! Eat s–t. sort of thing.
And the more sweeping the demand for the product is, the better it must be, of course.
So if it has a huge demand in even some tiny and remote off-the-charts places, the product just has to be really great. Stands to reason.
Imagine my surprise then, between the lines about how amazing a book it is, fascinating, gripping, and so on and so forth, to hear, in a voice quivering with excitement, the equivalent of Over one million copies sold in the United States alone!.
I mean, if the tiny population of the US managed to create enough demand to buy one whole million copies of the book, why, it must be a smashing success. Imagine how many copies they buy in the medium or even large countries. The numbers must be staggering.
October 3rd, 2004 at 1:47 EET | Categories: Marketing |
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May 11th, 2010 at 6:09
You are really a great author of this article! Great writing! You are helping people to enlighten their minds in different aspects in life through your excellent writing skills! Thanks so much!
May 12th, 2010 at 8:58
You are really a great author of this article! Great writing!
August 5th, 2010 at 10:08
if the tiny population of the US managed to create enough demand to buy one whole million copies of the book, why, it must be a smashing success.that is so interesting.i feel happy to read this article.